Becoming a Data Driven Enterprise

A data-driven organization is one that leverages information in order to achieve business goals. It focuses on leveraging data to boost sales, improve operations, or a mixture of both.

The first step to becoming a “data-driven enterprise” is to determine what the company’s data should be used for. This will allow the right strategy to be created to meet the business goals, and provide the resources necessary to make effective decision using data.

Next, the enterprise architecture must be built to support the use of data for a wide variety of applications and processes. This includes a reliable source of truth and eliminating data silos. It also involves making it easy for consumers to access information, consume it and act on it in order to drive value.

Creating a Data-Driven Culture

A key step to creating a data culture is to get employees onboard with a new way of thinking. This requires that everyone be educated on the benefits and uses of data.

A data-driven culture, for example, will encourage team members ask how data can help solve problems faster than traditional methods. It will also give non-analysts all the tools they need to be responsible for data analysis.

Leadership can play an essential role in fostering a culture of data-driven decision making by ensuring the data is available to everyone as soon as possible – ideally, instantly. This can reduce doubt and build trust.

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